Sevafast was born from the problems faced by small business restaurant and café owner under Covid-19 pandemic. Towards the early of 2020, Masala Dosa Street Kitchen (Owner) Dharma had taken an opportunity to take his restaurant business to another level in COVID-19 situation.
Most restaurant were open for Dine-in with physical menu cards & depended on third party Deliveries. Where as the only restaurant in Cambodia eliminated all these factors and composed his business for future, Masala Dosa Street Kitchen removed menu cards adopted online ordering solutions with QR codes on Table, offering Pick-ups & own deliveries with Sevafast.
Dharma realized biggest trends coming into the food industry which is online ordering & digital payments. However, all the existing widespread solutions in Cambodia is a nightmare for restaurant and café owners.
https://www.khmertimeskh.com/50828300/pandemic-gives-life-to-digital-menus/
The Problem With Online Ordering Marketplaces in Cambodia
Currently, the main players in the online ordering space for food service businesses run off a marketplace business model. This means that they provide a platform for you to put your menu online which they often do it free of charge. They then promote store through their marketing campaigns in order to generate orders. In turn, they take a hefty % base fee nothing less than 15% & upwards, some marketplaces even holds the restaurant payments for 2 to 3 weeks.
There are major 2 critical drawback with this model. First the obvious one is restaurant lose a large amount of profit from these orders. To be precise restaurant industry is by far one of the most competitive industries. When you enter highly competitive spaces, the profits often get competed away as a result of trying to have an advantage over your competitors.
The fact is small business cafes and restaurants can't afford to lose a massive % of each sale with all the existing costs in place.
That's not it though, the story gets more worse. The counter argument to the above point might be that these delivery company businesses bring new customers that restaurant might not have otherwise had. These customers may also end up purchasing something in store next time. From this perspective, paying a huge % to acquire a new customer seems worth it especially when repeat business is expected.
But, the problem with this is the reverse situation usually ends up occurring far more often. Restaurants regular customers soon realize that they can order online and have more choice of stores and they end up using it the most because it's more convenient for them. As a result, restaurant end up losing their most valuable customer base gradually.
So Why Sevafast?
The reason Sevafast exists is simple. A system that provides an easy way for small business restaurant owners to accept and manage every type of online order. Without needing to break the bank to do so. That's not it though, more than anything all businesses want reliability and support. The price may attract you initially but partnering with us, it's the support, stability and constant improvement that will keep you around.
Is Sevafast Ready for Business?
Yes, Sevafast is extremely robust with many new features. Constantly making improvements and upgrades.
There is still a long road ahead but compared to other solutions in Cambodia, we still come on top in many areas & fair.